I don't know about you, but sometimes the post-editorial aspects of publishing can be almost as fun as writing the book in the first place. Take for instance, the book cover. You all know how much fun I had designing and laying out that puppy! And then there was the contest (i.e. subliminal book promotion). How fun was that? And now...as if you thought I was finished with the pre-pub excitement...I get to talk about book trailers. Oh yes, the HOT new method to promote your book.
They say the best way to get your message across today is through video. That's right, if you want anyone who's anyone to notice your precious little baby, you have to go VIRAL! Of course being the high tech wannabe that I am, I have to get in on the action. It cost me $5 to make a decent book promo. And I'm going to tell you how I do it!
It's easy really. I use Animoto.com. It's FREE if you only create a 30 second video. But that's not much time. I upgraded to the "Plus" account ($5 a month), so I can make a 60+ second trailer. When I'm done using the program, I end my subscription and pay only $5 for each month used.
Basically all you have to do is upload pictures, text or video into the slots provided. They offer several backgrounds to choose from and a pretty good sized library of music. And...you can pick any style of music to match the genre of your book. The pace of the video and the type of action displayed, is based on the genre and song choice. And you will never get the same results twice, because every time you make a change, Animoto recalculates the entire sequence.
In my opinion, the videos turn out very classy. Yet, there is more to the book trailer concept than flashy graphics and sweet tunes. You have to tell the story. And here are lots of companies that will do that for you. A book marketer can create a video with more text options, video and the mother of them all, the book trailer that actually plays out like a movie. And lets not forget the good old fashioned author interview!
Or, if you have a good digital video producing program, you can do it yourself!
In order to be the helpful guy that I am, I looked up a few companies that offer this service. There's a whole lot more of them, but this'll get you started. I'm pasting the links further down the page.
THE REAL QUESTION is...are book trailers worth the expense? Do they pay for themselves in book sales? I think they can. I think they have the ability to generate excitement. But do they bring the right reader to the point of sale? That's the million dollar question. I could've upgraded to $39 a month and had a link button at the end that'll take the reader directly to the point of sale...but I didn't...not yet anyway.
What do you think? Have you had any luck with book trailers or live author interviews? Let me know. BOOM!
Book Video Creation - Their videos looked pretty decent and cost anywhere from $99-$299 for more advanced videos.
Book Videos.tv - This producer makes really good trailers. They made the video for the best seller "Huck"
Ghost Writer's Extraordinaire - They're more affordable, although quality is a bit lower. Prices start around $79.
Again, I am not an affiliate! I do not get paid for posting these links.