Thursday, July 26, 2012

Publishing Terms and How Readers Will Lead the Way.



If you'd like to read my latest guest post at Candace's Book Blog, I'd be extremely grateful. I wrote this piece to answer Candace's questions about the different terms that are circulating in the industry. She wanted to know the difference between traditional publishing and vanity publishing and the difference between indie publishing and self-publishing. It's a great post with a little historical background. I hope you enjoy it and comment. Thank you! When you go there, tell Candice I sent you.

~ Jeff Bennington

Sunday, July 8, 2012

Lessons in Publishing from WWII


In 1943 my grandfather drove an ambulance into war and carried wounded and dead soldiers out of battle and drove them to safety. 

Bullets flew past his ears, bombs exploded nearby, and men screamed, searching for lost limbs, fighting for their lives.

When he returned home, he said very little about his experience. Truth is, like millions of other unsuspecting soldiers, men and women, he likely suffered a bout of post-traumatic stress disorder.

War does that. 

Gene Spica was one of millions who fought in WWII and returned to quietly live the rest of their days as hard working individuals. Thus, they were named the “silent generation”. They were, and continue to be strong, patriotic, hardworking and independent men and women. 

Since then, much has changed. Some aspects of life are easier and some are harder. But one thing is for sure, my grandfather’s legacy has taught me how to work hard and that I can do anything if I’m willing to put forth the effort.

As an author, I’m carrying the strength of the silent generation, like many other writers I know, into the digital era. We are diligent, technically savvy, creative, and yes, independent, a word that not too long ago left readers with a bitter taste in their mouths.

The notion that “indie” or independent is a sign of weakness or poor quality is very puzzling to me. I’ve always been taught that it’s not only important, but a sign of excellence when one demonstrates a skill, coupled with the ambition to bring a project to completion on his or her own. 

That’s what my grandpa taught me anyway. And I will always respect ambition coupled with talent.

Benjamin Franklin is a perfect example of a man who took his destiny into his own hands, worked to get what he wanted out of life, buying his own printing press, producing his own publication and selling his work to a world hungry for content. 

And here we are in 2012; a year many thought would never come (Except the Mayans). Books are on our computers, on our phones, and in small digital tablets where we can store thousands of titles in the palm of our hand. No doubt the day will come when we download ebooks directly into our mind via Amazon’s Whispernet!

Nonetheless, the time for the indie author is now.

The time for men and women to pull their manuscripts from their dusty closets has come.

The battle is on, and those who are strong, shrewd, and with the least overhead will be the victors. If you understand the qualities of the silent generation, you have what it takes.

But remember, in World War II, where there was a soldier, there was a medic; where there was a medic, there was a driver; and where there was a driver there was a doctor.

Independence doesn’t mean a solo act! It doesn't work that way - not well anyway.

Independent musicians need bass players (God help us) and drummers (God, please help us - I know, I am one).

Independent filmmakers need makeup, producers, actors and key grip (whatever that is).

Being independent is not about being a rebel; it’s about being a cylinder that doesn’t fit into the square provided, in our case by traditional publishers.

All to say, don’t go indie alone. Do it with resilience and the guts to pull your story together, even if, and you should, use a team of likewise talented folks (art, editing, formatting, writers in your genre). Then, if you play your cards right and get a nod from the Good Lord or catch some good Karma, you might even sell a few books.

I have to say, I’d probably stick with writing queries everyday if things were not what they were, because that would simply be the right way to get published.

But I don’t have to. Times have changed.

So often it feels like indie publishing is an "us" vs. "them" battle over who will ultimately gain control of their destinies - traditional or independent authors. But we are not at war, we are simply in the middle of changing times and we are all subject to the next technology, or Amazon trick, or take your pick from a number of things that are out of our control. Things; I know that is such a simple word. But I'm simple and like you, I don't know what is around the bend… unmanageable things.

But you know, in the midst of these unsure moments, times that many would consider far less treacherous than other points in history, I can hear the ghost of my grandfather whispering to me, “Charge forward, JP, and take the bastards down!” 

And so, I am… charging forward. 

Now you might think I’m fighting alone because I claim to be an indie author, a lone soldier. The truth is, if I ever need an ambulance, I have a driver, a medic, a foot soldier and a doctor nearby at all times. These are my writing friends, my connections, my posse. We have each other's backs. And we keep each other informed. Like my grandpa used to say, "This ain't no game for a blind man."

Jeff Bennington  is the best-selling author of Reunion, Twisted Vengeance, and The Indie Author's Guide to the Universe.  

Monday, July 2, 2012

An Update From The Writing Bomb

Hi Writer Buddies,
I'm sorry I haven't posted anything lately. I 've been busy with The KBR contest and writing and doing a lot of interviews lately, including radio and pod casts. I really want to post part 2 of the "Expanding your Reach" series, because there is another way to sell your books that I want you to be aware of. Looking forward to sharing that.

Here's an ACX Update (remember, the audio book creation exchange I wrote about?): After two full weeks of publishing Creepy in audio through Amazon, Audible, and iTunes, I have sold a total of 139 audio books. So I think that was a great option. This is definitely worth your consideration and time.

For now, if you're interested, here's the full interview I did with Jay Boyer. ~> Listen Now.

That's all for now. Talk to ya soon. OH! BTW, The Indie Author's Guide is FREE today.

Jeff Bennington is the best-selling author of Reunion, Twisted Vengeance, and The Indie Author's Guide to the Universe. 


 

Wednesday, June 20, 2012

Stop The Negativity. It Ain't Over Till It's Over


If you've ever run a race, or played a soccer match, or competed in any sport or non-athletic competition, you know that Yogi Berra was right when he said, "It ain't over till it's over."

I believe that statement wholeheartedly. I think that maintaining a finish-to-completion attitude is what has driven me to write, to publish and do everything that it takes to go from "Who the hell is that?" to best-selling author. Believing that thinking about quiting is pretty much the same as quiting.

I learned a long time ago that if you work hard, daily pursuing your dreams, you can accomplish anything and overcome the barriers that are in your way. I used to run cross country in high school and I learned then that if you quit just because you are tired, or your legs feel like rubber, or your lungs are burning, or the guy in front of you is a quarter of a mile away you CANNOT stop, you cannot quit, you cannot let up. Hard times, the exhausting moments when you feel like dropping out, are the very moments you need to push harder, if you want to win.

I won a few races back then, but it had nothing to do with natural ability. We had plenty of guys on our team with more talent than I did. I think, and I still do, that my greatest strength is my will. And I further believe that the will to improve, the will to succeed is what it takes to survive in the publishing game… and it is a game with other players with strategies and tricks up their sleeves. But you my friend, without a strong will, you might as well stop running, slump your shoulders, and watch everyone else run past you.

Not everyone thinks this way, of course. And they have every right. But the reason I'm writing this post is that I've read a few blogs lately from folks wondering if the "Indie Revolution" is over, or if the "Amazon Self-Publishing Bubble" is about to explode. I'm not going to debate if any of that is true because there is no way anyone can foresee the future. Like anything else, many will quit, or get tired, or stop writing, or get frustrated by a lack of sales. That is only natural. Just as a new group of writers will publish today, so a new group will drop out.

The talk about 99¢ books wrecking indie author's sales ranking and the drop in sales lately has got many worried. But why? Selling books is an online retail business, and all businesses have cycles and trends that go way up and way down throughout the year. Stop worrying about that stuff; it's a waste of energy.

To those who are frightened, or uncertain, or spinning their wheels trying to figure out how in the hell you are going to sell more books this month than you did last month, I'd urge you to stop worrying and keep going, keep writing, and keep improving your craft. Don't stop.

In fact, write more! 

If you feel like quiting, go ahead. I won't stop you. But if you want to keep at it there is reason to persevere. Publishing is not about immediate gratification. This is a long hard process and there are a lot of books in your future and in mine. And it may take the rest of our working years to make it worth it, or to write the one book that we must before we die. So I don't have time for could haves. And I bet you don't either.

Below is a video about one of the greatest comebacks in the recent history of sports. In this video, Tracey McGrady, who at that time was playing for the Houston Rockets and looking at a big loss against the San Antonio Spurs. But he did something amazing; he scored 13 points in the last 33 seconds of the game, all three pointers and one 4 point conversion. It was an amazing feat, but the thing that makes this clip so special is not that it was amazing, but that it was impossible. No one would have ever believed that a player could accomplish something like that… but he did and it was beautiful.

If you are down by 12 points with only 33 seconds remaining, remember this video. Don't quit.


Thanks for reading,
Jeff Bennington is the best-selling author of Reunion, Twisted Vengeance, and The Indie Author's Guide to the Universe. 

Friday, June 8, 2012

Why Oh Why is WOOL So Amazing? @hughhowey


I'm reading Wool - Omnibus Edition by Hugh Howey, not because it's my preferred genre, not because I've heard of the author, or because the cover caught my eye. I'm reading this book because I just so happened to notice that it had a lot of great reviews.


How many great reviews? This book has amassed 978 reviews and is holding a 4.9-star rating… let me repeat… 978 reviews with a 4.9-star rating. Even as I write that, I'm shaking my head in wonder. How can I not read this? How can I not want to know what it takes to receive such incredible marks? As a writer, I'm obligated to my readers to study this book, and I truly want to read a book like that. Like I said, I don't write science fiction, but as a writer I need to know what a guy or gal does to earn an almost perfect score.

So why is this book so amazing? That's exactly what I'm in the process of learning right now. I've read part one of five and here are my findings… observations from a writers point of view.

1. After part one, I care deeply about the husband and wife team (the primary characters so far). I know who they are, where they've been, and have had a glimpse of their past via narration flashbacks. There's nothing complicated going on. This story feels like it's told by a calm, gentle voice, much like a well-lived grandfather telling a story to his grandchildren, while all ears are glued to his every word… you just don't want to leave.

2. There isn't that much dialogue, which surprises me. The dialogue consists of short lines and almost always accompanied with action no matter how mild it may be. But still, the dialogue is simple, not overly dramatic.

3.  Hugh's not trying to impress me with an expansive vocabulary. The writing is simple, clean, and polished. I haven't come across a single stumbling block, misspelled word, or formatting glitch. I'm looking. I'm trying to be critical. I'm studying his sentence structure and paragraph length and word choice. But what I'm finding is that I'm lost in his world building, flow, and the mind of the protagonist. From what I've seen, this book is flawless.

4. Hugh is making this a difficult study. He makes writing look easy. His writing is so clean and so basic that I'm scratching my head trying to figure out why it is so good. And I guess that's what makes it excellent. When the story line is engaging, the writing melts away, the author disappears and the reader dissolves into the book. That's the magic. That's the joy in reading and exactly what I aspire to become.

That's all I can say at this point. I've dissolved and I'm not sure if I'll be able to continue studying. Congrats to Hugh Howey. Wool is excellent and I still have 4 parts to go. Click on the pic to the right to buy. ~>

Jeff Bennington is the best-selling author of Reunion, Twisted Vengeance, and The Indie Author's Guide to the Universe. 


 

Wednesday, June 6, 2012

Creating Audio Books is Easy Peasy Lemon Squeezy


Creating Audio Books at ACX.com is easy peasy lemon squeezy! This is part one in my two part "Expanding Your Reach" blog series. Part two will cover Book Kiosks Coming to an Airport Near You.

[Before you start reading, try listening with the little audio gadget just under the post title.]

Part 1: Creating Audio Books

When I wrote The Indie Author’s Guide to the Universe, I wanted to create a book that was authentic to my experience, transparent in my findings and genuinely helpful. That’s what publishing independence is all about, right? It’s in that spirit that I want to share the latest tool available for the indie author… free audio book creation.
Like all technologies, accessibility drives innovation and encourages success. All of us are living in a time when we can publish, promote, and get noticed on an international scale through Amazon. Well we now have that same availability to produce and publish our work in audio book format.
I'm grateful to Gerard de Marigny, author of The Watchman of Ephraim, for introducing me to Amazon’s answer to indie-audio publishing…ACX.com.
ACX stands for Audio book Creation Exchange, a website where writers and voice professionals can hook up to create top-notch audio books. ACX is actually a sister site of Audible.com, which is owned by Amazon. It is a website where voice-over professionals (VOP’s) and writers can do business within a simple and streamlined website. The site provides everything you need to download your “script”, sign official contracts, and produce your audio book(s) on time and to your satisfaction. Once produced, ACX will upload your audio books to their online retailing partners.

At ACX, you have choices, too.

You can pay the VOP by the recorded hour and keep all of your royalties, or you can contract a 50-50 shared royalty at no cost to you. You can even record your audio book yourself if you want to. ACX has produced dozens of tutorials on YouTube, so you can learn the ropes before you get started.  
ACX offers two publishing deals: exclusive and non-exclusive. Non-exclusive simply means that once your audio book is complete, you can upload it anywhere, but you get a lower royalty. An exclusive contract means that your audio book is only available through Amazon, Audible, and iTunes but you get a higher royalty. You can find all the details about the contracts, royalties, and how it works HERE.
This site is cutting edge, fun and easy to use. But like any platform, your book has to be well written and needs a good looking cover. Voice-over professionals do not want to waste their time on poorly edited books, especially if they are working for shared royalties. So make sure your work is the best it can be before submitting.
If you are ready for Phase II of your publishing journey, check out ACX.com. It’s time to open the audio book floodgates. It’s time for authors to break down the walls, swords in hand and assail our next treasure chest.

Here’s how it works:
Step 1.  Go to acx.com (insert link: https://www.acx.com/)
Step 2.  Click on the “Get Started” button.
Step 3.  Once you open an account, go to your “My Projects” folder and start entering your book information.
Step 4. Once you have your book information posted, you either wait for a VOP to audition, or you can search for a voice professional by using AXC’s search tool. This tool will help you find the voice that best fits your book, mood and genre. Once you find the right voice, you don’t have to wait. You can email the VOP directly. Be warned, you need to use the ACX email system for all correspondence because they want to track the process of negotiations and keep everyone honest. You will have to play with the system a little to figure it out, but you can do it.

So what's my experience?
I'm glad you asked. Three weeks ago, I made all four of my books available for auditions: Reunion, Twisted Vengeance, Creepy, and The Indie Author’s Guide to the Universe. I contacted two authors and received several auditions by very professional VOP’s. I now have 3 audio book contracts signed, one by an award winning VOP, and three promising auditions for the fourth book. The fourth book will be signed within the week. By the end of the summer, I will have four books that were previously only available through Amazon, in audio format at the three largest audio book distributors on the planet.
So let this post serve as an invitation, a call to arms, a raising of the indie flag if you will. Indie authors are now invading audio books. 


BONUS MATERIAL: The following is a comment posted by Karen Commins, a narrator at ACX, at 30daybooks.com, where I shared this post for Laura Pepper Wu, book marketing extraordinaire.


Greetings, all! As an audiobook narrator, I want to let you know that audiobooks are VERY popular! The Audio Publishers Association sales survey shows that audiobooks are approaching a $1 billion industry.

According to the APA FAQ at http://audiopub.org/faq.asp: “Who are the primary customers for Audiobooks? The audiobook customer is a frequent book reader who sees audiobooks as a way to “read” more while pursuing other lifestyle activities. They are well educated, have higher incomes than non-listeners, tend to be older (30+) and are attuned to book trends through reviews and bestseller lists. Children’s audiobooks are also a formidable part of the market, as many families choose them for in-car entertainment or an at-home hobby, as well as many teachers and schools using them for educational tools. When and where do they use them? The primary usage is while traveling and commuting. Other uses revolve around lifestyle activities such as exercising, relaxing, cooking, cleaning, gardening, crafting, walking the dog, etc. People whose jobs involve repetitive manual tasks also report using audiobooks at work.”

 I love ACX and have voiced 5 books that were posted there. I recently wrote a blog post to help authors decide whether to list your titles on ACX: http://blog.karencommins.com/2011/08/authors-want-to-create-audiobo.html If you decide to post your book for auditions, I encourage you to read this excellent article from my colleague Jeffrey Kafer about reasons your book isn’t receiving auditions: http://myvoicetalent.wordpress.com/2012/06/02/7-reasons-why-your-book-is-not-getting-auditions-on-acx/ Finally, let me add that flexibility on your completion timeframe and prompt communication will be appreciated by the narrators on the site.

If I am voicing a book on a royalty share deal, I ask for several months to complete it so that I have availability to accept projects that pay up front. I hope these thoughts are helpful. Best wishes for your continued health, prosperity, and success!

 Cordially, Karen Commins  KarenCommins.com

Jeff Bennington is the best-selling author of Reunion, Twisted Vengeance, and The Indie Author's Guide to the Universe.