Writing About The Dark Side of Humanity

"Stop it! You're hurting her!"

Those words cut to the core of my being.
Chilling words aren't they?
I can imagine the scene. I can hear the slap, the thud, tumbling chairs and pretty little things breaking.

When it comes to domestic abuse, I want to make the big bad abuser feel 10x the pain that has been doled out.

At the very least, I need to write about it.

As a novelist, my imagination has a funny way of taking the things in life that don't make sense and turning them into stories. When it comes to abusers I've managed to weave them into two of my novels, Reunion and Twisted Vengeance. The first time I did this, the abuse was threaded into the backstory of a troubled teen. Most recently, I not only built a storyline around domestic violence, but created themes and subplots that damage the people in the story, giving them scars from their past, and obstacles to overcome.

My immediate family has many stories to tell about abuse, both physical and sexual, so I know a little about what it means to hurt, even decades after the abuse has stopped. Hence, cutting to the core of my being. I hate abuse. I hate the cycles it produces. Fortunately, it can stop.

I've had hands-on-experience with an abuser. I watched him hurt his family and listened to the never ending, "I'm sorry", "I love you", "I've changed", "Can you forgive me?" bull crap, only to see it happen again, and again.

I feel called to tell the dark stories that lie beneath the surface, and to tell the stories of real people, with real pain, with no voice. Of course I want to entertain. Of course I want to create substance, and a compelling read. But I have a strong conviction to tell the tales that are often overlooked, disregarded, misjudged, and forgotten.

The wounded, the molested, the bruised, and neglected. These are the stories that you hear about on the news, but only the cases that are discovered and manage to hit the headlines. Rarely are they they extreme cases. Little do we know that abuse of all kinds is running rampant. There are women, teens, girls and boys in your neighborhood right now who are silently suffering from physical, psychological and sexual abuse. There are parents who are "done with their kids", "had enough" and ready to sign them over to the state, and families that are disintegrating because the pain of abuse is misunderstood.

Teens are hiding their hurt. Boys and girls down the street feel ashamed and wonder if they are to blame.

So of all the things I could write about, why this? Why write about something I hate? Why write about a topic that we'd rather not think about? My answer: because it is necessary, because we cannot forget, because turning a blind eye is wrong.

Conflict is in the center of every good book. At the heart of conflict is the protagonist's inner conflict that drives his or her greatest desires. And at the heart of every writer is a need to tell the truth about life, to reveal secrets, to expose societies, and to heal people who are broken inside.

Twisted Vengeance is that kind of story. There are twists and turns and mysterious characters. No one is who you think they are, and no one is innocent until the truth is revealed; much like the society we live in. But there is more to this tale. There is life. There is pain. There is vengeance. And there is truth. And the truth is... sometimes life sucks; sometimes life doesn't make sense; sometimes we want to grab a shot gun and blow the balls off the sons-of-bitches that hurt the innocent.

This why I can never stop writing. Communicating these messages is a labor of love for me. Telling the truth about the human race through twisted plot lines and dark villains is just too important, and too much fun. How could I ever do anything else?

That's all. Sometimes I have to vent. Sometimes I have to rage. And sometimes I write a damn good story.

You can read reviews Here.

Jeff Bennington is the author of Twisted Vengeance, Reunion, and Creepy
The Indie Author's Guide to the Universe will be available on 2-25

 

Layer Your Book Marketing Efforts for Better Results

Welcome back to The Writing Bomb. I'm posting another excerpt from The Indie Author's Guide to the Universe, and I hope you find my marketing strategy helpful. The following information helped propel me to the Amazon Top 100 in December 2011. I hope it works for you as well. 

My Favorite Marketing Strategy

One of my favorite strategies in my marketing plan is layering. Layering is the process of adding promotions in sequence. In other words, before you pay money to Kindle Nation Daily, schedule a giveaway, immediately followed by a two or three day blog hop, followed by a killer blog post at your blog, followed by a two day KDP Select giveaway. Then, wrap up your marketing blitz with a paid promotion from Digit Book Today, The Kindle Book Review, or Kindle Nation Daily, after you’ve invested some time in a series of free promotions.

Be sure to keep all of these events well publicized through Twitter and Facebook.

As I mentioned earlier, marketing isn’t about a single promotion and it isn’t always about money. Good promotion is about getting your book cover as much face time as possible. Stacking your promotions will help elevate your book into the public eye. 

When I think of layering, I imagine a video game character, like Mario, jumping on a gear that propels him upward, only to land on another gear that shoots him to another gear, and so on. The idea is that each gear lifts him higher with each spin of the cogs, getting him closer to that giant mushroom in the sky. You may or may not want a bucket of golden mushrooms, but you do want to get closer to readers and that's what layering has the potential of accomplishing.

The reason I like this strategy is because it works, and because it can make your paid promotions more effective. Layering your promotions is better than spending money on an ad, hoping that a single marketing tool will bring an onslaught of sales. Sites like Kindle Nation Daily have a pretty good track record, but just think how much more effective that ad could be if you raised your Amazon ranking from 80,000 to 25,000 the day before your ad went live. An ad with KND will do a better job if you work hard at getting your sales up before the ad starts. 

It’s not just important to sell more books. It’s important that you get your book on category bestseller lists where there are more eyes watching. These lists will lead you to the readers looking for your genre and your price point. 

Do whatever it takes to get there, because once you're there, the attention can hold you up for an extended period of time, even after the ad has expired. If you don't hit a category list, you'll drop out of sight much faster.

Don’t depend on others to work their marketing magic with your book. You have to do your part. And the more you can do prior to a paid promotion, the greater chance you’ll have of selling!

In the weeks prior to hitting the Amazon top 100, I paid for a featured ad with The 99 Cent Networks Twelve Day's of Christmas promo that ran from December 12th to December 24th. During the course of that promotion, I wrote a couple killer blog posts here at The Writing Bomb. I also placed Reunion on The Kindle Book Review’s marquee banner during the month of December. Finally, I scheduled my first two free book promotion days with Amazon’s KDP Select. The result, thanks to Lady Luck, was the #55 spot in Amazon’s paid best-seller list. I spent $50 for each of my books to be entered in the IBC promo, but the rest was free. I used every aspect of my platform, layering each step with tweets and Facebook notifications. It cost me a few bucks, and a few hours of my time, but the pay off far exceeded the expense.

Are you sequencing your marketing? Or are you trudging through individual promotions, separated by large blocks of time? The next time you schedule a paid promotion, try layering a sequence of free promotions and see what happens. Your book is hungry for mushrooms. It's time you shoot it into the sky where it belongs.

~ Jeff Bennington is the Amazon bestselling author of Reunion, Twisted Vengeance and Creepy

5 Reasons Why Indie Authors Are Succeeding

Welcome to The Writing Bomb.

I've been consulting with two publishers recently and I've discovered five golden nuggets of information. One of these two publishers is a high end, high-quality vanity press; the other is an up and coming, recently restructured, shared-publishing press. They are digitally behind the times and still operating as if digital publishing is irrelevant to their authors.

They have a bitter sweet taste in their mouths because, I think, they have been taken off guard. It was only two or three years ago that vanity presses were booming and desperate authors were dishing out thousands to get their words in print.

I've talked directly with the editors of these publishing houses, listened to their questions and vision, and I've been introduced to their processes. In doing so, I've discovered something quite interesting: Indie authors know the state of publishing and without a shadow of doubt have a leg up on the latest ebook and publishing trends.

Does that surprise you?

Indie authors are gaining ground not only in popularity and credibility, but we are the force behind the changes in this exciting new industry. From what I've seen, some publishers are beginning to need us more than we need them. Here are five reasons why Indie authors are succeeding!

5 Reasons Why Indie Authors are Succeeding

• Indie authors are in the trenches. We are battle hardened warriors who have had to endure the scars of rejection, ascending the depths of failure over and over again, fighting our way to publication tooth and dirt-filled nail. As a result, we've read every book on style, marketing, html, advanced blogging and "how-to" on social media. We've paid to self-publish, discovered the faults of vanity presses and have mastered the art of publishing ebooks and print with the business finesse of Jack Welch. We are starting our own publishing companies and living our dream without the help of the big six (Examples: HauntedComputer.com and Imajinbooks.com). 

• Indies are technically savvy. In general, a growing number of Indie authors know how to effectively publish our books to every major online retailer for next to nothing. We know how to format our ebooks properly. We know how to make effective covers ourselves. We know how to add links to our ebooks and get blurbs. We've had to learn these skills because the very act of keeping us out of the publishing arena has driven us underground where we have mastered the latest technologies.

• We know how to promote our work for next to nothing. Indie authors talk. We tweet. We email. We share information and the latest trends at a rate that would leave Google's mainframe in the dust. We've been building online relationships in our underground world and lo and behold, we've developed our platforms and relationships with book bloggers and reviewers. We've created a community that supports and publicizes each other's work...for FREE! In the process, we've gained readers on our own, not by might, but through our determination and the quality of our work.

• Indie authors have zero overhead. We work out of our garages and bedrooms and home offices.  Our greatest expense is our computer, a cheap tool that we already own. We list our books for .99¢ and grow our readership by offering great deals, without imposing ridiculous prices on the very people who support our efforts. John Locke is the obvious example of how Indies can flourish with rock bottom price points. 

• Indie authors are strategically positioned for succeess in the ebook market. After taking a brutal beating from indie haters, and amazon discussion forums we've learned (or at least most of us have learned) to focus on quality (editing, cover, layout). For the most part, we've matched our quality with traditional publishers and we are improving exponentially. Indie authors are winning awards, getting rave reviews (see The Kindle Book Review), selling by the tens of thousands and making a serious dent into the digital market share. Just look at the Amazon bestseller list; you'd be shocked at how many are independent authors. From a business stand point, we are in a prime position. We have a lean business model. We are the experts in our filed. And we are highly motivated!

Disclaimer: I don't mean to knock traditionally published authors. They have earned their success with equal effort and in many cases, greater skill. Kudos.

If you're an indie author, I commend you for your efforts, self-discipline and perseverance. You came to the publishing party with your pen and paper and desire to share your stories. Little did you know that you'd stumbled into a world of digital publishing that is actually working in your favor. Throw your shackles off, write free little birdies and publish your own destiny! 

If you're a reader, I hope you join the revolution. In the end, you are the ultimate beneficiary because when you buy a .99¢ - $2.99 ebook, you save as much as $13 per book where the author is only making 35¢ or maybe a couple of bucks at most. 

But just so you know, each 35¢ tastes as sweet as a drop of honey.

Jeff Bennington
Author of Reunion, Killing the Giants & The Rumblin


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